How Scores Work

AEOrank produces a single score from 0 to 100 by measuring 12 dimensions and applying weighted aggregation.

How it works

1. Dimension scoring

Each of the 12 dimensions is scored from 0 to 10 based on specific checks against your site.

2. Weight multipliers

Not all dimensions are equally important. Each has a weight multiplier:

Weight	Multiplier	Dimensions
High	1.5x	llms.txt Presence, Schema.org Markup, Content Structure
Medium	1.0x	AI Crawler Access, Answer-First, FAQ & Speakable, E-E-A-T, Meta Descriptions, Citation Anchors
Low	0.5x	Sitemap, HTTPS & Redirects, Page Freshness

3. Weighted calculation

weighted_sum = Σ (dimension_score × weight_multiplier)
max_possible = Σ (max_score × weight_multiplier)
final_score  = (weighted_sum / max_possible) × 100

Example:

Dimension	Score	Weight	Weighted
llms.txt Presence	0/10	1.5x	0
Schema.org Markup	7/10	1.5x	10.5
Content Structure	8/10	1.5x	12
AI Crawler Access	5/10	1.0x	5
Answer-First	4/10	1.0x	4
FAQ & Speakable	2/10	1.0x	2
E-E-A-T Signals	6/10	1.0x	6
Meta Descriptions	7/10	1.0x	7
Citation Anchors	1/10	1.0x	1
Sitemap	9/10	0.5x	4.5
HTTPS & Redirects	10/10	0.5x	5
Page Freshness	5/10	0.5x	2.5
Total			59.5

Max possible: (3 × 10 × 1.5) + (6 × 10 × 1.0) + (3 × 10 × 0.5) = 45 + 60 + 15 = 120

Score: (59.5 / 120) × 100 = 49.6 → Grade: C

4. Status thresholds

Each dimension also gets a pass/warn/fail status based on its percentage of max score:

Status	Threshold	Meaning
✓ Pass	≥ 70%	Dimension is in good shape
⚠ Warn	40-69%	Room for improvement
✗ Fail	< 40%	Needs attention

Determinism

AEOrank scoring is deterministic. The same URL scanned twice produces the same score. This is by design — over 80% of scoring weight comes from structural, deterministic signals that don’t change between scans.

Improving your score

Focus on high-weight dimensions first:

1. Add llms.txt — biggest single improvement
2. Add Schema.org markup — Organization, WebSite, FAQPage
3. Fix content structure — clean heading hierarchy

Then address medium-weight dimensions for further gains.